Brand Guide

Olivia Care caters to a diverse customer base with unique aesthetic preferences. To offer tailored product concepts that align with the client's requirements, I needed to preserve a distinctive brand identity across a wide spectrum of product designs.

Logomark

Our primary logomark was thoughtfully designed to capture an organic and traditional aesthetic, evoking a timeless sense of authenticity that resonates with our audience. It reflects a deep connection to our heritage and values. Complementary secondary marks maintain brand recognition while enhancing readability and scalability. These streamlined versions of the primary logo provide flexibility and adaptability across various applications and platforms, particularly in today’s digital age, where logos must perform effectively at different sizes and across diverse media.

Brand Callouts for Product Packaging

Our callouts have been instrumental in quickly conveying the many benefits of our products to our customers. These concise, attention-grabbing messages effectively highlight the key advantages and features that set our products apart. In a fast-paced world with short attention spans, our callouts are essential for making our products stand out and resonate with our audience.

Color Palette: Earthy Muted Tones

Our earthy, muted color palette was carefully selected to reflect our commitment to natural aesthetics and sustainability. This harmonious blend of subdued tones, inspired by the environment, is versatile enough to cater to the diverse preferences of our buyers. Whether evoking warmth or tranquility, our flexible palette enables us to create products that resonate with a wide range of tastes while remaining true to our eco-conscious values.

Product Conception

At Olivia Care, our buyers sought an eclectic range of products with diverse packaging styles. It was essential to balance this variety with a consistent natural branding aesthetic, ensuring we met our buyers’ preferences while staying true to our brand identity. These concepts were then presented to company stakeholders and buyers for approval and purchase.

Production Artwork

Once product concepts are finalized, we apply them to a dieline for manufacturing. The artwork is carefully prepared and reviewed by our team to ensure precision and quality before it is sent to our production partners for implementation.

Photo Shoot Collaborations

At Olivia Care, I lead the creative direction of our photoshoots, beginning with the development of collaborative mood boards. I then oversee the entire photoshoot process, ensuring alignment with our brand guidelines. Additionally, I have taken the lead in directing and curating photoshoots in collaboration with our social media team, led by Olga Shokraie.

Finalized Products

Our final renderings, expertly created with Adobe Dimension, embody clean and versatile product imagery suitable for various platforms. These visuals, used across websites and social media, ensure a consistent and attractive brand presence. They are complemented by informative graphics that emphasize the benefits of our products, enhancing the user experience and communicating value. Together, these visual elements craft a compelling and memorable brand narrative for our audience.

Secondary Brands

Our secondary brands emerged from our commitment to offering a broader selection to our buyers as we expanded our product range. Each secondary brand reflects a distinct aspect of our identity, delivering product lines that cater to diverse tastes and needs. These brands are designed to uphold the quality, integrity, and values our buyers rely on, ensuring that our commitment to excellence is evident in every product.