Branding DESIGN
Flourishing is a small health & wellness coaching business started by Nikki Brewer. Guiding her clients to more self-centered and well-rounded lives. Working with women, Nikki works hard to ensure her clients are enriched and nourished both mentally and spiritually.
Nikki approached me, needing a complete branding design. After discussing Nikki’s various wants, needs, and goals, I commenced creating a unique brand that her clients could easily recognize and take pride in being a part of because bettering yourself is one of the best things you can do for yourself and your loved ones.
Services Requested:
Full Branding
Roles:
Logo creation, mood boarding, concept creation, branding design, final presentations
Tools:
Google Docs, Illustrator, InDesign, Procreate, Canva
Team:
Self Directed
Duration:
Mid-March to Early May
Mood Board
Based on our initial conversation about her brand wants & needs, I created a mood board to make sure I was taking the brand in a direction Nikki would be pleased with before proceeding. This pulled visuals that evoked the mood & ideas that Nikki was aiming for, as well as Initial color palette choices. With some feedback from my client, we landed in an incredible mood for the brand.
Brand Guide
Once the direction from the mood board was locked in, I started creating the assets for Flourishing. The idea for the brand was based around the idea of ‘beauty in imperfection’ and ‘wisdom in growth’. This leads me down a path of rough lines and influences from nature and flower blossoms. Final brand results were achieved with only minor changes from the client.
Style Guide
Based on the branding guide, I created a small style guide to show off how some of the assets can be utilized together. This creates a sense of completion for the client and gives future designers references to relate back to for utilizing the brand in a smart and stylish way.
